In case you haven't seen it, the ad features a series of forlorn-looking guys staring into the camera with the expression you'd expect to see from an 11-year-old girl who just watched her puppy get butchered by a guy with a swastika tattooed on his scalp.
On one hand, it is sad that masculinity's "last stand" is reduced to some superficial status-grab based on the kind of car you drive.
By the way, everyone who appreciated that commercial should go on Youtube and search for "Woman's Last Stand," a rather pointed rebuttal that got me thinking.
The real reason I do all those types of things for my wife is because I watched her give birth. When I think of that moment (I say "moment" as if it didn't last 36 hours), and the succession of months and years that followed in which she nurtured our child brilliantly, I'd happily commute on a recumbent bicycle for that woman.
You can say I've been emasculated, but I went into marriage knowing exactly what to expect. I found the woman I wanted to raise a family with and I married her. No one forced me.
So if I have to forego the ice hockey semifinals so we can watch ice dancing, I'm lucky to be able to make such a sacrifice.